Icône SUSTAIN

SUSTAIN – Turning sustainability into a competitive advantage

The SUSTAIN method aligns societal expectations with your brand’s DNA, translating them into drivers of sustainable innovation and value creation.

The 7 pillars of the SUSTAIN framework

S
Scope
Sustainability market & competitive landscape
U
Understanding
Consumer expectations
S
Story
Sustainability narrative & brand DNA
T
Trust
Internal sustainability culture
A
Ambition
Vision & objectives
I
Integration
Offer, communication, strategy
N
Navigation
Governance & KPIs

Sample SUSTAIN diagnostic

Overall score: 64/100

Scope

Score : 18/30

  • Share of sustainability voice
  • Competitive activity
  • Structured sustainability monitoring

Understanding

Score : 17/30

  • Sustainability-related consumer insights
  • Intention–action gap
  • Perceived greenwashing

Integration

Score : 16/30

  • Eco-designed products
  • Dedicated sustainability communication
  • Aligned internal processes

Story

Score : 18/30

  • Clear purpose
  • Meaningful product offering
  • Perceived credibility

Trust

Score : 16/30

  • Sustainability training programs
  • Identified internal leadership
  • Organizational coherence

Ambition

Score : 15/30

  • Defined roadmap
  • Sustainability investment
  • Transformational mindset

Navigation

Score : 16/30

  • Roadmap execution
  • Core sustainability KPIs
  • Frequent reporting

Sample SUSTAIN recommendations

Scope
Set up competitive ESG intelligence to monitor market leaders and identify weak cultural signals.
Understanding
Create a consumer contradiction observatory to bridge the gap between stated values and actual behavior.
Integration
Launch an internal sustainability label with measurable criteria and a clear impact score.

Example of achieved results

+40% increase in purchase intent among sustainability-conscious consumers, coupled with a strong rise in employee engagement.

The 7-day methodology

The SUSTAIN method follows an intensive and collaborative pace, designed to engage teams, foster alignment, and deliver tangible results.

1. Data

Analysis of brand, market, consumer, internal and external factors.

2. Interviews

Listening to teams, consumers and key stakeholders.

3. Diagnostic

Evaluation of the 7 SUSTAIN pillars.

4. Strategy

Co-designed roadmap for responsible transformation.

Activate your sustainability strategy