7 days, 4 solutions to transform your brand

Brand IQ delivers a strategic brand diagnostic, an actionable plan and team alignment — all in 7 days.

4 solutions to transform your brand: growth, profitability, innovation or sustainability.

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Illustration BrandIQ digital futur

The 4 proprietary solutions

A clear, fast and structured method, delivered in 7 days to support your brand transformation based on its need: growth, profitability, innovation or sustainability.

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UNLOCK

Unlock growth
The UNLOCK method is designed to identify growth barriers and align your teams around a concrete transformation plan.
 Graphique

VALORIZE

Boost profitability
The VALORIZE method identifies and activates value levers across the entire profitability chain — from volume to net margin.
 Ampoule

CREATE

Ignite innovation
The CREATE method structures the diagnosis around 6 key pillars to identify real innovation opportunities.
 Feuille

SUSTAIN

Turn sustainability into a strength
The SUSTAIN method aligns societal challenges with the brand’s DNA, translating them into sustainable innovation levers and value creation.

Example using the UNLOCK method

The 6 pillars of the UNLOCK method

The UNLOCK method is designed to identify your brand’s growth barriers and align your teams around a clear and actionable transformation plan.

U
Understand
Internal analysis — strategy, finance, business model
N
Navigate
External analysis — market, trends, competition
L
Listen
Consumer insights, behaviors, expectations
O
Own
Positioning, product range, offering
C
Communicate
Messaging and communication strategy
K
Kick into action
Activation and action plan follow-up

Sample UNLOCK diagnostic

A synthetic evaluation to visualize your brand’s strenghts and key areas for improvement.

Overall score: 57/100
  • Navigate pillar : Competitive pressure on growth segments.
  • Own pillar : Lack of clarity and differentiation in positioning and product range.
  • Communicate pillar : Campaign ROI below industry standards.

Understand

Internal results

  • Strategy
  • Volume
  • Revenue
  • Profitability
  • Portfolio
36/50

Navigate

External results

  • Market
  • Market share
  • Competition
  • Distribution
  • Omnichannel
27/50

Listen

Consumer

  • Awareness
  • Consideration
  • Target
  • Insights
  • NPS
26/50

Own

Brand

  • Mission
  • Positioning
  • Image
  • Range
  • Packaging
25/50

Communicate

Communication

  • Campaigns
  • ROI
  • Share of voice
  • Digital & influence
  • Engagement
24/50

Kick into action

Execution

  • Pricing
  • Promotions
  • POS visibility
  • Activation
  • Geographies
33/50

Note: Scores are based on your internal data, interviews, and industry benchmarks. They can be fine-tuned during a collaborative workshop.

Sample UNLOCK recommendations

Navigate
Strengthen the effectiveness of key channels: focus on the most profitable and high-traffic circuits.
Leverage geographic potential: tailor distribution priorities to underdeveloped regions.

Own
Clarify the role of each product range: rework benefits and pricing architecture.
Realign the brand platform: reconnect benefits to consumers' top expectations on target segments.

Communicate
Adapt communication to a “digital-native” audience: enhance brand presence on social media and YouTube with a new content strategy.
Optimize media planning: switch to shorter formats with better ROI.

A unique methodology

The Brand IQ method follows an intensive pace and collaborative approach. It’s designed to mobilize teams, create alignment, and deliver tangible results.

1. Data

Analysis of available data (performance, ROI, market share, etc).

2. Interviews

Internal interviews with teams and external ones with consumers or clients.

3. Diagnosis

Pillar-by-pillar evaluation using cross-analysis of data and interviews.

4. Strategy

Co-building of a clear and engaging strategic action plan.

The 7-Day program

Une méthode simple, claire et efficace pour transformer votre marque à un rythme intensif.

Day 1

Kick-off & immersion

Day 2

Internal & external data dollection

Day 3

Internal & consumer interviews

Day 4

Analysis & problem framing

Day 5

Strategic planning

Day 6

Final preparation

Day 7

Team presentation

About

Gérald Saada – Founder of Brand IQ
Over 20 years of experience in marketing strategy, innovation, R&D, and sustainability, within major companies such as Procter & Gamble, Yoplait, and Sodiaal.

Specialist in consumer brands, I’ve led dozens of repositionings, launches, and transformation plans — always with strategic rigor and a strong focus on results.

Contact us

Want to test the Brand IQ method or discuss your challenges?

7 days to analyze, clarify, and relaunch your brand

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