About Gérald Saada

Expert in marketing management and innovation, with over 20 years of experience in global corporations such as Procter & Gamble, General Mills and Sodiaal. I support companies in building strong brands, developing innovative products, driving sustainability strategies, and more broadly transforming their business towards greater value and purpose.

Career Path

• Brand IQ : Founded in 2025 – a consultancy specialized in brand strategy.
• Sodiaal : 7 years as Marketing, R&D and Sustainability Director for FMCG (Candia, Entremont, DPO cheeses).
• General Mills / Yoplait : 3 years as Global Marketing Director – leading global innovation and brand.
• Procter & Gamble : 11 years in brand marketing across Gillette, Always, and Head & Shoulders.

Areas of expertise

• Brand strategy
• Product innovation
• Communication, digital, influence & AI intégration
• Sustainable marketing & CSR
• Business transformation & team leadership
• International business development

Education

• ESSEC Business School – Specialized Master in Marketing
• Imperial College London – MSc
• INP-ENSAT Toulouse – Food Industry Engineering Degree

Contact

To learn more about Brand IQ or get in touch: View my LinkedIn profile