When a brand loses market share or sees its momentum slow, it is often difficult to get out of it with a clear and shared action plan.
The UNLOCK method is designed to identify growth barriers and align your teams around a concrete transformation plan.
A synthetic evaluation to visualize your brand’s key areas for improvement.
Internal results
External results
Consumer
Brand
Communication
Execution
Note: Scores are based on your internal data, interviews, and industry benchmarks. They can be fine-tuned during a collaborative workshop.
Navigate
Strengthen the effectiveness of key channels: focus on the most profitable and high-traffic circuits.
Leverage geographic potential: tailor distribution priorities to underdeveloped regions.
Own
Clarify the role of each product range: rework benefits and pricing architecture.
Realign the brand platform: reconnect benefits to consumers' top expectations on target segments.
Communicate
Adapt communication to a “digital-native” audience: enhance brand presence on social media and YouTube with a new content strategy.
Optimize media planning: switch to shorter formats with better ROI.
The UNLOCK method enables rapid growth recovery through a rigorous and result-oriented approach.
+3 points in market share in 6 months thanks to clearer positioning and sharper execution.
+35% in additional revenue by reshaping the portfolio and product strategy.
The UNLOCK method follows a structured, intensive, and collaborative approach to deliver results within 7 days.
Analysis of internal and performance data
Qualitative interviews with teams and clients
Scoring of the 6 pillars and synthesis
Co-design and prioritization of key levers
