At Brand IQ, we believe marketing is not an exact science, but a living discipline. It draws from both data intelligence and human intuition, strategic rigor and creative boldness.
What we offer is not just a deliverable or a recommendation. It’s an engaged, objective, and constructive perspective on your brand. A point of view shaped by 20 years of experience navigating complexity, strategic shifts, cultural mergers, deep transformations, growth initiatives, and turnaround challenges.
A brand is not reinvented through complexity. It is redefined through clarity.
At Brand IQ, we believe the role of marketing is to bring clear vision and perspective, turn blurred signals into structured directions, and provide a compass when teams feel scattered. Our mission: help decision-makers make bold, measurable, and committed choices.
Performance and purpose are not in opposition — they thrive when aligned. We’ve built a method that combines:
Our goal: decisions that are useful, actionable, and embraced by teams — because they make sense and deliver measurable impact.
In a world overloaded with methods and frameworks, what really matters is the quality of listening. The ability to see things without bias, reveal hidden tensions, and embrace complexity without masking it.
My conviction — shaped through leadership roles at Procter & Gamble, Yoplait, and Sodiaal — is that a consultant is not here to impose a truth. He is here to help surface yours — and support you in owning it.
I’m not a career consultant. I’m a former executive turned independent advisor, with a dual mindset:
I know what it means to steer an action plan, lead a repositioning internally, defend a vision in front of a C-suite, or align trade, industrial and financial stakeholders. Today, I channel this experience into tailored, sharp, and actionable strategic advice.
It’s a way of thinking about a brand:
