Icône CREATE

CREATE – Ignite innovation

An exclusive method to structure your innovation opportunities by intersecting trends, brand, culture, and execution. In just 7 days.

The 6 Pillars of the CREATE method

C
Competition
Market, competition
R
Relevance
Consumer insights, barriers
E
Equity
Brand role & potential
A
Alignment
Culture, governance
T
Trajectory
Innovation territories
E
Execution
Action plan deployment

Sample CREATE diagnostic and recommendations

Overall score: 64/100

Competition

Score : 18/30

  • Market segmentation
  • Innovation rate
  • Competitive intensity

Recommendation: Strengthen differentiation in promising segments.

Relevance

Score : 17/30

  • Consumer insights
  • Category relationship
  • Purchase barriers

Recommendation: Integrate key insights into the innovation brief.

Equity

Score : 15/30

  • Stretchability
  • Brand strength
  • Identity territory

Recommendation: Highlight perceived strengths, clarify the territory.

Alignment

Score : 14/30

  • Innovation culture
  • Governance agility
  • Time-to-market

Recommendation : Reduce go-to-market timelines through more agile governance.

Trajectory

Score : N/A

  • Innovation territories
  • Competitive gaps
  • Alignment with expectations

Recommendation : Identify 3 differentiating innovation territories (e.g., health, ecology, usage).

Execution

Score : N/A

  • Rapid testing capability
  • Prioritization of quick wins
  • Project accountability

Recommendation : Launch 2 quick wins and appoint an innovation project leader with dedicated KPIs.

Example of achieved results

+2M€ margin
generated through innovation aligned with customer insights, rapidly tested and launched in under 6 months.

+500% potential revenue through innovation
by clarifying innovation territories, key projects, and implementing a mobilizing and robust process

The 7-Day methodology

The CREATE method follows an intensive and collaborative pace, designed to mobilize teams, create alignment, and achieve concrete results.

1. Data

Analysis of performance, ROI, market, and past innovations.

2. Interviews

Conversations with internal teams and end-users.

3. Diagnostic

Scoring of the 6 pillars, identification of tensions and levers.

4. Strategy

Co-construction of a prioritized, clear, and actionable innovation plan.

Ready to spark your next innovation?

Launch a 7-day strategic diagnostic with the CREATE method and uncover your most promising innovation opportunities.

Launch your brand’s innovation momentum