Icône VALORIZE

VALORIZE – Optimize your brand’s profitability

An exclusive method to identify and activate the right value levers — from volume to net margin. In just 7 days.

The 8 pillars of the VALORIZE method

V
Volume
Penetration, frequency
A
Alignment
Portfolio, product mix
L
Leverage
Pricing, promotions
O
Optimization
Formula, packaging
R
ROI
Campaigns, innovation
I
Influence
Strategic impact
Z
Zero Waste
Simplification
E
Extraction
Quick wins, structural levers

Sample VALORIZE diagnostic

A concise evaluation to visualize the top improvement opportunities for your profitability.

Overall score: 57/100

Volume

Penetration & Frequency

  • Penetration rate
  • Purchase frequency
  • Numeric distribution
19/30

Alignment

Portfolio & Mix

  • Range balance
  • Offer/target consistency
  • Innovation success rate
16/30

Leverage

Pricing & Promotions

  • Net average price
  • Promotion rate
  • Pricing ladder
15/30

Optimization

Formula & Packaging

  • Raw material costs
  • Manufacturing complexity
  • Packaging/logistics
19/30

ROI

Return on Investment

  • Campaign effectiveness
  • Innovation effectiveness
  • Net-net profitability
15/30

Influence

Role & Leadership

  • Internal role
  • Category legitimacy
  • • Societal impact
6/10

Zero Waste

Simplification & Efficiency

  • Range rationalization
  • Duplication elimination
  • Logistics simplification
7/10

Extraction

Quick Wins & Structural Levers

  • Fast ROI initiatives
  • Operational accelerators
  • Value creation potential
15/20

Note: Scores are calculated based on your internal data, interviews, and sector benchmarks. They can be refined during a collaborative workshop.

Sample VALORIZE recommendations

Volume
Improve penetration through discovery offers targeting conquest channels.

Leverage
Clarify the pricing structure to improve offer readability and increase average purchase value.

Optimization
Reduce specific costs by adjusting formulas without affecting perceived product quality.

Example of results achieved

+50% net margin through smart reformulation, reallocation of marketing investments, and optimization of the portfolio mix.

+22% in revenue generated by activating quick wins (pricing, volume, simplification).

7-Day methodology

The VALORIZE method follows an intensive and collaborative pace, designed to mobilize teams, create alignment, and deliver tangible results.

1. Data

Analysis of available data (performance, ROI, market share, etc.)

2. Interviews

Internal and consumer/client interviews

3. Diagnostic

Based on pillar scoring and interview insights

4. Strategy

Joint development of the strategic plan and final presentation

Ready to unlock your brand’s full profitability potential?

Start your 7-day diagnosis with our proven VALORIZE method and uncover high-impact levers.

Boost your brand’s profitability