Expertise at the service of your transformation
20+ years of experience in marketing leadership and general management at P&G, General Mills and Sodiaal to support your growth
Gérald Saada
Founder of Brand IQ
My journey
Expert in strategy, brand transformation and AI applied to marketing, I have dedicated over 20 years to developing and transforming iconic brands at the world's leading FMCG groups.
My career has enabled me to successfully lead major repositionings, disruptive innovation launches and sustainability strategies that created value for brands like Gillette, Yoplait, Candia and Entremont.
Today, with Brand IQ, I combine this hands-on expertise with the latest advances in generative AI to help companies transform their brand into a leader connected to its consumers.
My values
Impact
Create tangible and measurable results
Innovation
Challenge the status quo with AI and new methods
Collaboration
Co-build with your teams to ensure buy-in
Sustainability
Integrate CSR at the heart of business strategy
Experience
Founder & CEO
Brand IQ - Brand Strategy & AI Consulting and Training
Growth, Marketing, R&D, CSR Director
Sodiaal Group (Candia, Entremont, PDO cheeses) - €2.5B revenue - 150 people
Global Marketing Director
Yoplait / General Mills - $3.5B revenue - 50 countries
Marketing Leadership
P&G (Gillette, Head & Shoulders, Always) - 11 years
Education
ESSEC Business School
Master's in Marketing
Imperial College London
MSc Food Industry Management
INP - ENSAT
Agricultural Engineer
MIT Professional Education
AI & Machine Learning Certification (2025)
Comprehensive skills for your transformation
A 360° approach combining strategy, innovation and AI
Consumer Insights
Identifying winning insights with P&G methods and AI to truly understand your consumers
Brand Building
Building strong and differentiated brands with actionable brand platforms
Innovation Pipeline
Structuring the innovation pipeline to create sustainable and predictable growth
AI & Marketing
Integrating generative AI and agents to transform your marketing productivity
CSR & Impact
Sustainable transformation with CSR as competitive advantage, not constraint
P&L Excellence
Profitability optimization with a holistic approach to business and portfolio
Ready to transform your brand?
Let's discuss your challenges and discover together how Brand IQ can support you