Expertise at the service of your transformation
20+ years of marketing leadership experience at P&G, General Mills and Sodiaal to support your growth
Gérald Saada
Founder of Brand IQ
My journey
Expert in brand strategy and transformation, I have dedicated over 20 years to developing and transforming iconic brands in the world's largest FMCG groups.
My journey has enabled me to successfully lead major repositionings, disruptive innovation launches and sustainable development strategies that create value for brands like Gillette, Yoplait, Candia and Entremont.
Today, with Brand IQ, I put this expertise at the service of companies that want to transform their brand into an inspiring leader connected to its consumers.
Experience
Founder & CEO
Brand IQ - Brand strategy consulting
Marketing, Innovation & CSR Director
Sodiaal Group (Candia, Entremont) - €2.5B revenue
Global CMO
Yoplait / General Mills - $3.5B revenue
Marketing
P&G (Gillette, Head & Shoulders, Always) - 11 years
Education
ESSEC Business School
Master in Marketing
Imperial College London
MSc Management
MIT
AI & Machine Learning Certification
Sciences Po Paris
Lecturer in Responsible Communication
My values
Impact
Create tangible and measurable results
Innovation
Challenge the status quo to create value
Collaboration
Co-build with your teams to ensure buy-in
Sustainability
Integrate CSR at the heart of business strategy
Complete skills for your transformation
A 360° approach to maximize your growth
Consumer Insights
Identification of winning insights with P&G methods to truly understand your consumers
Brand Building
Building strong and differentiating brands with actionable brand platforms
Innovation Pipeline
Structuring innovation pipeline to create sustainable and predictable growth
Sustainable Transformation
CSR integration at the heart of business model to create shared value
Digital & AI
Digital marketing transformation and AI integration to boost performance
P&L Excellence
Profitability optimization with a holistic business approach
"Innovation and sustainability are not constraints but the drivers of strategic transformation for tomorrow's leading brands."
Ready to transform your brand?
Let's discuss your challenges and discover together how Brand IQ can support you