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IQ-Croissance - Méthode UNLOCK | Brand IQ
🚀 IQ-Growth Mission - UNLOCK Method

Reignite your brand's growth with IQ-Growth

Are you managing a brand that's no longer performing like it used to? Between pressure for results, portfolio complexity and lack of differentiation, our proprietary method gives you the keys to regain growth and profitability in 7 days.

Unlock my growth →

Is your brand facing these challenges?

📉

Stagnation or decline

Your brand is losing market share year after year. Marketing initiatives no longer generate growth.

🎯

Lack of differentiation

Unable to justify a premium price. Consumers don't see the difference from competitors.

📦

Complex portfolio

Too many SKUs, cannibalization between products, declining profitability on 80% of the range.

👥

Misaligned teams

No common vision, contradictory initiatives, siloed organization hindering execution.

IQ-Growth

Based on the UNLOCK™ method

6 strategic pillars for sustainable growth

U

Understand

360° analysis of your current situation

  • Strengths/weaknesses diagnosis
  • Financial and performance analysis
  • Range architecture and SKU profitability
  • Marketing organization audit
  • Innovation capabilities assessment
N

Navigate

Competitive environment decoding

  • Detailed competitive mapping
  • White space identification
  • Market trends and disruptions
  • Sector best practices benchmark
  • Growth opportunities
L

Listen

Deep consumer insights

  • Consumer jobs-to-be-done
  • Customer journey and pain points
  • Segmentation and personas
  • Purchase drivers and barriers
  • NPS and customer satisfaction
O

Own

Brand territory redefinition

  • New differentiating positioning
  • Complete brand platform
  • Optimized portfolio architecture
  • Range and pricing strategy
  • Unique value proposition
C

Communicate

Aligned activation strategy

  • Communication platform
  • Key messages and storytelling
  • Optimized media and digital plan
  • Influence and PR strategy
  • Content strategy and social
K

Kick into action

Transformation and execution

  • Agile marketing reorganization
  • New growth KPIs
  • 18-month roadmap with quick wins
  • Change management and mobilization
  • Governance and ROI tracking
360° Diagnostic

Visualization of your potential

Precise scoring of each pillar to identify your transformation priorities

57/100

Overall score

Understand Navigate Listen Own Communicate Kick into action
Understand
36/50
Navigate
27/50
Listen
26/50
Own
25/50
Communicate
24/50
Kick into action
33/50
2-phase deliverables

From diagnosis to transformation

Two complementary formats to diagnose, transform and sustain your growth

Strategic Sprint

IQ 7

7 intensive days

  • Day 1 - Immersion: Strategic analysis and objectives alignment
  • Day 2 - Data: Internal/external data exploitation
  • Day 3 - Consumer: Consumer insights and jobs-to-be-done
  • Day 4 - Diagnosis: Strengths, weaknesses, potential synthesis
  • Day 5 - Co-build: Collaborative strategy construction
  • Day 6 - Roadmap: Detailed action plan with KPIs
  • Day 7 - Launch: Team mobilization and alignment
Book my diagnosis
Support

IQ +

3 to 12 months

  • 🎯 Operational follow-up: Project management and initiative implementation
  • 💡 Innovation pipeline: Idea qualification and innovation process
  • 📈 Performance tracking: KPI monitoring and strategic adjustments
  • 🏗️ Change management: Cultural anchoring and skills development

IQ+ support is tailored to your specific needs: qualify and launch initiatives, implement a repositioning, establish an innovation process, manage reorganization, or any other transformation need. Duration and intensity adapted to your challenges.

Schedule a discussion
Business Cases

Successful transformations

How our clients reignited their growth with the UNLOCK method

+4 pts market share

Leadership recovery after 5 years of decline. Portfolio optimized from 120 to 60 SKUs, new responsible brand territory, successful premium innovation.

Food Repositioning Portfolio
+€50M EBIT

Traditional brand transformed into innovation leader. New uses developed, successful premiumization strategy, profitability doubled.

Cheese Innovation Premiumization
x2.5 ROI

B2B leader transformed into B2C brand. Simplified architecture, new consumer positioning, expanded distribution, multiplied marketing ROI.

Beauty B2B to B2C Digital
Our commitment

ROI guaranteed within 6 months

A tailored approach adapted to your challenges and context

Diagnostic Sprint

IQ 7

Upon request

7-day program

  • Complete UNLOCK method diagnosis
  • 6 strategic pillars scoring
  • New territory and positioning
  • Optimized portfolio architecture
  • 18-month transformation roadmap
  • Leadership alignment workshop
Book now
Support

IQ +

Customized

3 to 12 months based on needs

  • Transformation management
  • Weekly team coaching
  • Quick wins and monthly KPIs
  • Continuous strategic adjustments
  • Monthly steering committee
  • UNLOCK methodology transfer
Discuss the project

Ready to transform your brand?

Discover how the UNLOCK method can unlock your growth and get back on the path to performance

IQ-Innovation - CREATE Method | Brand IQ
💡 IQ-Innovation Mission - CREATE™ Method

Structure innovation for sustainable growth

Are you in charge of innovation and struggling to generate growth? Between lack of structure, scattered ideas and uncertain ROI, our CREATE™ method transforms your initiatives into a systematic and profitable pipeline in 7 days.

Boost my innovation →

Is your innovation facing these challenges?

💸

Low innovation ROI

Many ideas, few successful launches. Innovation projects don't meet their financial objectives.

🔀

Scattered innovation

No structured pipeline, isolated initiatives. Innovation isn't aligned with business strategy.

⏱️

Time-to-market too long

Heavy process, slow decisions. Competitors reach the market faster.

🎯

Lack of focus

Too many simultaneous projects, diluted resources. No clear prioritization between quick wins and breakthroughs.

IQ-Innovation Mission

The CREATE™ Method

6 strategic pillars to transform sporadic innovation into a systematic engine of profitable growth

C

Competition

Analysis of available innovation spaces

  • Innovation competitive mapping
  • White space identification
  • Sector best practices benchmark
  • Disruptive trends monitoring
  • Patents and IP analysis
R

Relevance

Identification of unmet needs

  • Jobs-to-be-done analysis
  • Consumer pain points
  • Hidden usage opportunities
  • Prioritized unmet needs
  • Quick market validation
E

Equity

Brand capital exploitation

  • Brand stretchability analysis
  • Defined permission to play
  • Mobilizable assets
  • Legitimacy vs credibility
  • Innovation architecture
A

Alignment

Innovation culture and capabilities

  • Innovation maturity audit
  • Internal capabilities mapping
  • Defined agile governance
  • Calibrated risk appetite
  • Aligned innovation KPIs
T

Trajectory

Structured innovation roadmap

  • Balanced horizons 1-2-3
  • Prioritized pipeline (70-20-10)
  • Documented business cases
  • Allocated resources
  • Clear milestones and gates
E

Execution

Process and test & learn

  • Adapted stage-gate process
  • Quick MVPs and prototypes
  • Defined success metrics
  • Clear scale-up strategy
  • Established kill criteria
INNOVATION PIPELINE

Innovation pipeline structuring

Optimal balance between quick wins and breakthrough innovations

Innovation horizons matrix

Core
70%
Adjacent
20%
Transformational
10%
Current product
optimization
New markets
expansion
New models
disruption
6-month ROI
18-month ROI
3+ years ROI
Projects in pipeline 24
Reduced time to market -40%
Success rate 65%
Average project ROI x3.5
2-phase deliverables

From strategy to execution

Two complementary formats to structure and accelerate your innovation

Innovation Sprint

IQ 7

7 intensive days

  • Day 1 - Immersion: Strategic analysis and innovation capabilities
  • Day 2 - Competition: Competitive mapping and white spaces
  • Day 3 - Consumer: Jobs-to-be-done and opportunities
  • Day 4 - Diagnosis: Strengths, gaps and innovation potential
  • Day 5 - Co-build: Innovation pipeline construction
  • Day 6 - Process: Custom stage-gate and governance
  • Day 7 - Launch: Team mobilization and roadmap
Structure my innovation
Acceleration

IQ +

3 to 12 months

  • 🚀 Pipeline management: Active innovation portfolio management
  • 💡 Ideation & concepts: Creative sessions and concept development
  • 🔬 Test & learn: MVPs, prototypes and market validation
  • 📈 Scale-up: Support for successful launches

IQ+ support adapts to your specific needs: develop a structured pipeline, accelerate priority projects, implement an innovation process, create an innovation culture, or any other transformation need. Duration and intensity calibrated to your challenges.

Accelerate my projects
Business Cases

Innovations that generate growth

How our clients structured their innovation with CREATE

+€35M

Innovation pipeline restructured across 3 horizons. 24 projects launched, 65% success rate, time-to-market reduced by 40%.

FMCG Pipeline Process
x5 Revenue

Disruptive innovation in new segment. From 0 to leader in 2 years, new category created, innovative DTC model deployed.

Beauty Disruption DTC
12 NPD

Innovation process accelerated from 24 to 9 months. 12 new products launched, modernized portfolio, leadership position reinforced.

Pharma Speed Portfolio
Our commitment

Multiplied innovation ROI

A tailored approach to maximize return on innovation

Strategic Sprint

IQ 7

Upon request

7-day program

  • Complete CREATE method diagnosis
  • 3-horizon innovation pipeline
  • Mapped territories and opportunities
  • Optimized innovation process
  • Defined governance and KPIs
  • Leadership alignment workshop
Start now
Acceleration

IQ +

Customized

3 to 12 months based on needs

  • Innovation pipeline management
  • Weekly team coaching
  • Priority MVPs development
  • Test & learn and pivots
  • Monthly innovation committee
  • CREATE methodology transfer
Discuss the project

Ready to structure your innovation?

Discover how the CREATE method can transform your innovation into a systematic growth engine

IQ-Impact - Méthode SUSTAIN | Brand IQ
🌱 IQ-IMPACT - SUSTAIN™ Method

Turn CSR into a competitive advantage

Your company has strong CSR values and your brand already does many good things, but you struggle to communicate it and mobilize stakeholders? Between perceptions of greenwashing, weak internal engagement and unproven business impact, our SUSTAIN™ method transforms your existing actions into a visible competitive advantage in 7 days.

Align CSR and growth →

Is your CSR facing these challenges?

⚠️

CSR disconnected from business

Isolated CSR initiatives without impact on brand preference. CSR is seen as a cost, not an investment.

🎭

Greenwashing suspicions

Gap between communication and real actions. Consumers no longer believe in commitments.

😴

Weak internal engagement

Employees not mobilized on CSR issues. Sustainable transformation remains superficial.

📊

Unproven CSR ROI

Difficult to measure the business impact of CSR. Investments being questioned.

Our IQ-Impact Method

The SUSTAIN™ Method

7 strategic pillars to authentically connect CSR, brand DNA and stakeholder engagement

S

Scope

CSR/Brand coherence diagnosis

  • Brand DNA and values analysis
  • Current CSR maturity assessment
  • Perception vs reality gap
  • Sector best practices benchmark
  • Stakeholder mapping
U

Understanding

Decoding societal expectations

  • Priority CSR consumer insights
  • Intention/action gap analyzed
  • Legitimate territories identified
  • Irritants and barriers mapped
  • CSR willingness to pay
S

Story

Building authentic narrative

  • CSR/brand mission connection
  • Legitimate causes defined
  • Tangible proof points created
  • Transparent communication
  • Avoiding greenwashing
T

Trust

Internal mobilization and pride

  • Employee co-construction
  • Internal ambassador program
  • Training and upskilling
  • Collective success celebration
  • Aligned corporate culture
A

Ambition

Aligned business/impact objectives

  • Ambitious yet realistic objectives
  • Business AND societal KPIs
  • Quick wins/long term roadmap
  • Calibrated investments
  • Integrated CSR governance
I

Integration

CSR in product offering

  • Eco-design without compromise
  • Positive impact innovation
  • Premiumization through CSR
  • Responsible supply chains
  • Integrated circular economy
N

Navigation

Monitoring and continuous improvement

  • Unified business/CSR dashboard
  • Impact on brand preference
  • Data-driven adjustments
  • Transparent reporting
  • Certification and labels
2-phase deliverables

From strategy to impact

Two complementary formats to align CSR and business strategy

CSR Sprint

IQ 7

7 intensive days

  • Day 1 - Scope: CSR/Brand alignment diagnosis
  • Day 2 - Understanding: Societal expectations and insights
  • Day 3 - Story: Authentic narrative construction
  • Day 4 - Strategy: Legitimate CSR territories defined
  • Day 5 - Ambition: Business/impact objectives and KPIs
  • Day 6 - Integration: CSR in offering and operations
  • Day 7 - Trust: Team mobilization and roadmap
Align my CSR
Transformation

IQ +

3 to 12 months

  • 🌱 CSR Culture: Ambassador program and internal engagement
  • 💡 Sustainable innovation: Positive impact product development
  • 📊 Impact measurement: CSR dashboard and transparent reporting
  • 🎯 Activation: Authentic communication and mobilization

IQ+ support adapts to your CSR priorities: structure a climate strategy, develop a responsible supply chain, obtain B Corp certification, create an ambassador program, or any other sustainable transformation need. Custom intensity and duration.

Accelerate impact
Business Cases

Value-creating CSR

How our clients transformed CSR into competitive advantage

+40% MS

CSR aligned with cooperative mission. Young farmers support program, eco-designed packaging, brand preference doubled.

Food Supply chain Impact
+35% NPS

Authentic clean beauty transformation. Controversial ingredients removed, systematic refills, employee engagement +50%.

Beauty Clean Engagement
+25% Price

CSR as B2B differentiator. B Corp certification, circular economy, premium price accepted by clients.

B2B Certification Premium
Our commitment

Proven CSR ROI

A tailored approach to maximize business and societal impact

Strategic Sprint

IQ 7

Upon request

7-day program

  • Complete SUSTAIN method diagnosis
  • Business-aligned CSR strategy
  • Defined territories and causes
  • Stakeholder engagement plan
  • Impact governance and KPIs
  • Leadership alignment workshop
Start now
Transformation

IQ +

Customized

3 to 12 months based on needs

  • CSR transformation management
  • Ambassador animation
  • Sustainable innovation development
  • Continuous impact measurement
  • Monthly CSR committee
  • SUSTAIN methodology transfer
Discuss the project

Ready to align CSR and growth?

Discover how the SUSTAIN method can transform your CSR commitments into sustainable competitive advantage