Reignite your brand's growth
Is your brand stagnating or losing market share? Between pressure for results, portfolio complexity and lack of differentiation, our proprietary method gives you the keys to restore growth and profitability in 7 days.
IQ-Growth
UNLOCK™ Method
Strategic diagnostic and action plan to reignite your growth in 7 days.
Is your brand facing these challenges?
Stagnation or decline
Your brand loses market share year after year. Marketing initiatives no longer generate growth.
Lack of differentiation
Unable to justify a premium price. Consumers don't see the difference with competitors.
Complex portfolio
Too many SKUs, cannibalization between products, declining profitability on 80% of the range.
Misaligned teams
No shared vision, contradictory initiatives, siloed organization hindering execution.
6 pillars for sustainable growth
A structured and proven approach to identify growth barriers and build a concrete action plan.
Understand
360° analysis of your situation
- Strengths/weaknesses diagnostic
- Financial and performance analysis
- Range architecture and SKU profitability
- Marketing organization audit
Navigate
Competitive landscape analysis
- Detailed competitive mapping
- White space identification
- Market trends and disruptions
- Industry best practices benchmark
Listen
Consumer insights
- Consumer jobs-to-be-done
- Customer journey and pain points
- Segmentation and personas
- Purchase drivers and barriers
Own
Brand territory
- New differentiating positioning
- Complete brand platform
- Optimized portfolio architecture
- Unique value proposition
Communicate
Activation strategy
- Communication platform
- Key messages and storytelling
- Optimized media and digital plan
- Influencer and PR strategy
Kick into action
Transformation and execution
- 18-month roadmap with quick wins
- New growth KPIs
- Change management and mobilization
- Governance and ROI tracking
Visualize your potential
Precise scoring of each pillar to identify your transformation priorities.
57/100
Overall score
From diagnostic to transformation
Two complementary formats to diagnose, transform and sustain your growth.
Brand IQ 7
7 intensive days
- Day 1-2 — Immersion and strategic analysis
- Day 3 — Consumer insights and jobs-to-be-done
- Day 4 — Strengths and potential diagnostic
- Day 5 — Strategy co-building
- Day 6 — Roadmap and detailed action plan
- Day 7 — Team mobilization and alignment
Brand IQ +
3 to 12 months tailored
- Operational follow-up — Project management and implementation
- Innovation pipeline — Idea qualification
- Performance tracking — KPIs and adjustments
- Change management — Anchoring and skills
IQ+ support is tailored to your needs: repositioning, innovation process, reorganization.
Schedule a callSuccessful transformations
How our clients reignited their growth with the UNLOCK™ method.
Leadership regained after 5 years of decline. Portfolio optimized from 120 to 60 SKUs, new responsible territory.
Transformed into innovation leader. New uses developed, profitability doubled.
B2B leader transformed into B2C brand. Simplified architecture, expanded distribution.
Ready to transform your brand?
Discover how the UNLOCK™ method can unlock your growth and get back on the path to performance.
Structure innovation for sustainable growth
Is your innovation struggling to generate growth? Between lack of structure, scattered ideas and uncertain ROI, our CREATE™ method transforms your initiatives into a systematic and profitable pipeline in 7 days.
IQ-Innovation
CREATE™ Method
Structured and profitable innovation pipeline. From idea to launch in record time.
Is your innovation facing these challenges?
Low innovation ROI
Many ideas, few successful launches. Innovation projects don't meet their financial objectives.
Scattered innovation
No structured pipeline, isolated initiatives. Innovation isn't aligned with business strategy.
Time-to-market too long
Heavy process, slow decisions. Competitors reach the market faster.
Lack of focus
Too many simultaneous projects, diluted resources. No prioritization between quick wins and breakthroughs.
6 pillars for systematic innovation
Transform sporadic innovation into a profitable and predictable growth engine.
Competition
Available innovation spaces
- Innovation competitive mapping
- White space identification
- Disruptive trends monitoring
- Patents and IP analysis
Relevance
Unmet needs
- Jobs-to-be-done analysis
- Consumer pain points
- Hidden usage opportunities
- Quick market validation
Equity
Brand capital
- Brand stretchability analysis
- Defined permission to play
- Mobilizable assets
- Innovation architecture
Alignment
Culture and capabilities
- Innovation maturity audit
- Internal capabilities mapping
- Defined agile governance
- Aligned innovation KPIs
Trajectory
Structured roadmap
- Balanced horizons 1-2-3
- Prioritized pipeline (70-20-10)
- Documented business cases
- Clear milestones and gates
Execution
Test & learn
- Adapted stage-gate process
- Quick MVPs and prototypes
- Clear scale-up strategy
- Established kill criteria
Pipeline structuring
Optimal balance between quick wins and breakthrough innovations.
Innovation horizons matrix
70%
20%
10%
optimization
expansion
disruption
From strategy to execution
Two complementary formats to structure and accelerate your innovation.
Brand IQ 7
7 intensive days
- Day 1-2 — Immersion and capabilities analysis
- Day 3 — Competition mapping and white spaces
- Day 4 — Consumer insights and opportunities
- Day 5 — Innovation pipeline construction
- Day 6 — Stage-gate process and governance
- Day 7 — Team mobilization and roadmap
Brand IQ +
3 to 12 months tailored
- Pipeline management — Active portfolio management
- Ideation & concepts — Creative sessions
- Test & learn — MVPs and market validation
- Scale-up — Launch support
IQ+ support adapts to your needs: structured pipeline, project acceleration, innovation process, innovation culture.
Accelerate my projectsInnovations that generate growth
How our clients structured their innovation with CREATE™.
Pipeline restructured across 3 horizons. 24 projects launched, 65% success rate, time-to-market reduced by 40%.
Disruptive innovation in new segment. From 0 to leader in 2 years, innovative DTC model.
Innovation process accelerated from 24 to 9 months. Modernized portfolio, leadership position reinforced.
Ready to structure your innovation?
Discover how the CREATE™ method can transform your innovation into a systematic growth engine.
Amplify your marketing with Artificial Intelligence
AI is revolutionizing marketing. Move from buzzword to action: our AMPLIFY™ method integrates AI into your marketing processes to multiply your productivity and creative impact.
IQ-AI
AMPLIFY™ Method
AI at the service of your marketing strategy. From insight to execution, multiply your impact tenfold.
What AI can do for your marketing
Content creation x10
Posts, emails, scripts, ad copy... Produce in one hour what used to take a week. Keep creative control, delegate execution.
Consumer insights in minutes
Analyze thousands of reviews, social posts and verbatims instantly. Identify trends and hidden insights before your competitors.
AI Agents: the revolution
Competitive monitoring, automated reporting, generated briefs... Your AI agents work 24/7 on repetitive tasks while you strategize.
+35% campaign ROI
Test 10x more creative variants, optimize in real-time, personalize at scale. AI transforms every media euro into performance.
7 pillars to integrate AI
A structured approach to transform AI from buzzword into measurable competitive advantage.
Audit
Current AI maturity
- Team AI maturity diagnostic
- Existing process mapping
- Quick wins identification
- AI competitive benchmark
Map
Priority use cases
- High-ROI use case identification
- Impact vs effort prioritization
- Target KPIs definition
- Implementation roadmap
Prompt
Prompting mastery
- Prompt engineering training
- Business prompt templates
- Prompt library
- Team best practices
Learn
Team training
- Hands-on AI workshops
- Specific tools training
- Internal certification
- AI champions identified
Integrate
Workflow integration
- Existing process integration
- Marketing automations
- Tools & stack connection
- Custom AI agents
Fine-tune
Customization
- Brand tone adaptation
- Fine-tuning guidelines
- Internal knowledge base
- Continuous improvement
Yield
Results measurement
- AI ROI dashboard
- Productivity measurement
- Output quality tracking
- Continuous optimization
AI at the service of marketing
Concrete applications with measurable ROI for each marketing function.
Consumer Intelligence
Analyze thousands of reviews, social posts and studies in minutes. Identify hidden insights and emerging trends.
Content creation
Generate posts, emails, video scripts and ad copy. Keep creative control, multiply production tenfold.
Visual generation
Create visuals, mockups and creative concepts in a few prompts. Iterate 10x faster on your ideas.
Performance analysis
Analyze your campaigns, identify success patterns and generate actionable recommendations.
Personalization
Adapt your messages to each segment, channel and moment. Create 1-to-1 experiences at scale.
Marketing agents
Automate your repetitive tasks with custom AI agents. Monitoring, reporting, automatic briefs.
From audit to integration
Two formats to accelerate your AI transformation.
Brand IQ 7
7 intensive days
- Day 1-2 — AI maturity audit and benchmark
- Day 3 — Priority use cases mapping
- Day 4 — Prompt engineering training
- Day 5 — AI marketing tools workshop
- Day 6 — Agents & automations design
- Day 7 — Roadmap and quick wins activated
Brand IQ +
3 to 12 months tailored
- Ongoing training — Team skill development
- Process integration — AI in your workflows
- Custom agents — Personalized automations
- Team coaching — Weekly support
Support adapted to your maturity: beginner training, advanced integration, business agent creation, complete transformation.
Transform my marketingAI that generates results
How our clients transformed their marketing with AMPLIFY™.
Content creation time reduced by 70%. 200+ posts/month generated with perfect brand consistency.
Creative variants tested multiplied by 5. CTR improved by 40% thanks to rapid AI iteration.
Marketing team productivity increased by 45%. 3 business AI agents deployed for monitoring and reporting.
Ready to amplify your marketing?
Discover how the AMPLIFY™ method can transform your marketing team into an AI pioneer.