B2C "product", our field of excellence
Proven methods to transform your product brands facing profitability, innovation and sustainability challenges
Consumer Goods
Profitable growth in constrained environment
FMCG brands face unprecedented pressure: margin erosion, private label competition, fragmented consumer expectations, need for premiumization. Brand IQ transforms these challenges into sustainable growth opportunities.
Health, Nutrition & Wellness
From prescription to desirability
The health sector is shifting to consumer healthcare: self-medication, prevention, wellness. Brands must transition from B2B/medical logic to desirable B2C approach while maintaining scientific credibility and regulatory compliance.
Beauty
Clean & omnichannel transformation
Clean beauty, inclusivity, personalization, digital influence: the sector is living its revolution. Brands must combine authenticity, proven efficacy and societal commitment while mastering increasingly complex distribution.
B2C Startups & Scale-ups
Brand-Led Growth™ for sustainable scaling
90% of B2C startups neglect branding in favor of pure acquisition. Result: explosive CAC, low retention, zero differentiation. Brand IQ brings big company rigor adapted to startup speed for sustainable scaling.
Cross-functional expertise for all B2C sectors
Consumer Centricity
Proven methods to identify winning insights and jobs-to-be-done that transform your consumer relationship
Category Management
Optimization of your category strategy to maximize market share and profitability in a constrained environment
Go-to-Market Excellence
Product launches that succeed with an omnichannel approach and perfect activation
Innovation Pipeline
Structuring innovation pipeline for predictable growth with the right mix of quick wins / big bets
Sustainable Transformation
CSR integrated into business model to create shared value and sustainable competitive advantage
P&L Management
Profitable growth with portfolio optimization, pricing strategy and margin management
Whatever your B2C sector
Our proven methods adapt to your specificities to maximize growth and profitability