B2C, our field of excellence
Proven methods to transform your product brands facing growth, innovation and AI adoption challenges.
Our playing fields
Deep expertise in sectors where B2C marketing makes the difference.
Consumer Goods
Profitable growth in a constrained environment
FMCG brands face unprecedented pressure: margin erosion, private label competition, fragmented consumer expectations, need for premiumization. Brand IQ transforms these challenges into sustainable growth opportunities.
- IQ-Growth Renovation & premiumization
- IQ-Innovation Profitable pipeline
- IQ-CSR Valued supply chains
- IQ-AI Augmented marketing
Health, Nutrition & Wellness
From prescription to desirability
The healthcare sector is shifting toward consumer healthcare: self-medication, prevention, wellness. Brands must transition from a B2B/medical approach to a desirable B2C approach while maintaining scientific credibility and regulatory compliance.
- IQ-Growth Healthcare B2C strategy
- IQ-Innovation Digital health & prevention
- IQ-CSR Clean label & naturality
- IQ-AI Digital patient engagement
Beauty
Clean & omnichannel transformation
Clean beauty, inclusivity, personalization, digital influence: the sector is undergoing a revolution. Brands must combine authenticity, proven efficacy and social commitment while mastering increasingly complex distribution.
- IQ-Growth Premiumization & DTC
- IQ-Innovation Personalization & tech
- IQ-CSR Clean & refills
- IQ-AI Influence & AI content
B2C Startups & Scale-ups
Brand-Led Growth™ for sustainable scaling
You've nailed product-market fit, but scaling is stalling? Brand IQ structures your marketing to go from €1M to €10M ARR: differentiated positioning, scalable acquisition playbooks, and branding that converts.
- Sprint 3-day Brand Sprint
- Strategy Product-Market-Brand Fit
- Accelerator Scale-up Accelerator
- IQ-AI AI growth stack
For all B2C sectors
Key competencies that apply to all your transformation challenges.
Consumer Centricity
Proven methods to identify winning insights and jobs-to-be-done that transform your consumer relationship.
Category Management
Optimizing your category strategy to maximize market share and profitability in a constrained environment.
Go-to-Market Excellence
Product launches that succeed with an omnichannel approach and perfect activation.
Innovation Pipeline
Structuring the innovation pipeline for predictable growth with the right mix of quick wins / big bets.
Sustainable Transformation
CSR integrated into the business model to create shared value and a lasting competitive advantage.
P&L Management
Profitable growth with portfolio optimization, pricing strategy and margin management.
Whatever your sector
Our proven methods adapt to your specificities to maximize growth and profitability.