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Consulting in brand strategy and transformation

10-day sprint engagements. Tailor-made training programs.

📊 Brand Strategy
💡 Innovation
🤖 AI
✓ Results in 10 days
✓ 20+ years of FMCG expertise
✓ 50+ brands transformed
✓ P&G, General Mills, Sodiaal
Free express diagnostic Explore our engagements
Transformation Engagements

Three levers to transform your brand

Diagnostic and action plan delivered in 10 days. Optional support over 3 to 12 months.

📊

IQ-Growth

UNLOCK™ Method

Growth stalled? Redefine your positioning and reignite momentum.

  • Understand Internal analysis
  • Navigate Market analysis
  • Listen Consumer insights
  • Own Positioning
  • Communicate Comms strategy
  • Kick Activation plan
💡

IQ-Innovation

CREATE™ Method

Pipeline running dry? Build a system for predictable innovation-led growth.

  • Competition White spaces
  • Relevance Unmet needs
  • Equity Brand equity
  • Alignment Innovation culture
  • Trajectory Roadmap
  • Execution Test & learn
🤖

IQ-AI

AMPLIFY™ Method

Not getting value from AI yet? Transform your marketing with AI-enabled ways of working.

  • Audit Team AI maturity
  • Map Automation opportunities
  • Prioritize ROI use cases
  • Learn Training & agents
  • Integrate Workflows
  • Yield Measurement & optimization
Training & Workshops

Develop your teams' skills

Programs inspired by P&G best practices, tailored to your challenges. Custom formats from one-day workshops to comprehensive academies.

Marketing Academy
Flagship program

Marketing Academy

📅 6 months • 12 sessions • Tailored

Comprehensive program to transform your marketing teams into brand growth experts. Based on P&G methodologies.

  • Consumer Insights & Jobs-to-be-done
  • Brand Building & Positioning
  • Innovation Pipeline Management
  • 360° Communication & Activation
  • Digital Marketing & Performance
  • Business Case & Marketing P&L
Request the program →
B2C Marketing Fundamentals
All industries

B2C Marketing Fundamentals

📅 1-2 days • Intensive workshop

Master the fundamentals to reach your customers and build a powerful brand. Applicable to B2C and B2B alike.

  • Marketing Leadership: vision, courage, consistency
  • Consumer Insights & Customer Segmentation
  • Brand Purpose & Differentiated Positioning
  • Creative & Memorable Communication
  • Customer Acquisition Funnel
  • Digital Activation, Influence & Engagement
Organize a workshop →
AI Marketing
Innovation

AI & Marketing Masterclass

📅 1 day • Hands-on • All levels

Master AI tools to transform your marketing productivity. From ChatGPT to custom AI agents.

  • AI Marketing Tools Overview
  • Advanced Prompt Engineering
  • Consumer Intelligence with AI
  • Augmented Content Creation
  • Building Your Own AI Agents
Book a session →
Industry Expertise

Sectors of Intervention

Deep expertise in B2C "product" markets and their specific challenges.

FMCG
Consumer Goods

Food & FMCG

Transformation facing profitability and premiumization challenges.

Category Strategy Innovation Pipeline
Beauty
Beauty & Personal Care

Cosmetics & Personal Care

Clean beauty transition and omnichannel experience.

Premiumization D2C Strategy
Health
Health & Nutrition

Pharma OTC & Nutrition

Transformation towards B2C and patient-centric models.

Patient Marketing Digital Health
Tech
Tech & Digital

B2C Tech & SaaS

Customer acquisition and scaling strategy.

Brand Building Go-to-Market
About

Expertise at the service of your growth

Gérald Saada

Gérald Saada

Founder of Brand IQ

in

20 years of brand transformation

Former CMO and BU Director at major CPG and food companies, I developed unique expertise in B2C brand transformation. My approach: apply proven multinational methods with entrepreneurial agility.

P&G • 11 years General Mills • 3 years Sodiaal • 8 years
50+
Brands transformed
+€100M
EBIT generated
30+
Countries covered

"Winning brands are those that deeply understand their consumers and dare to turn their convictions into action. My role: helping you make that leap."