Reveal and activate your brand's growth potential
Growth, innovation or sustainability: a transformation plan delivered in 7 days, followed by 3-12 months support to embed results.
⚡ Proven P&G methods. 20+ years marketing leadership. 50+ brands transformed
Transformation missions
Three transformation missions based on your priority business challenge: growth, innovation or sustainability
IQ-Growth
Reignite growth
Is your brand stagnating? Market share declining? Redefine your target, brand territory, offer, communication, and activation (proprietary UNLOCK method). 18-month roadmap
- Understand: Internal analysis
- Navigate: Market analysis
- Listen: Consumer insights
- Own: Brand positioning
- Communicate: Communication strategy
- Kick into action: Activation plan
IQ-Innovation
Launch innovation dynamics
Empty pipeline? Failure rate too high? Identify opportunities & white spaces, build a solid pipeline, launch major innovations that will transform your brand (proprietary CREATE method). 18-month roadmap
- Competition: Available spaces
- Relevance: Unmet needs
- Equity: Brand capital
- Alignment: Innovation culture
- Trajectory: Roadmap
- Execution: Test & learn
IQ-Impact
Sustainability as strength
Your brand has strong CSR arguments but doesn't leverage them enough? Align your CSR commitments with your business strategy to create competitive advantage and internal mobilization (proprietary SUSTAIN method). 18-month roadmap.
- Scope: CSR benchmark
- Understanding: Societal expectations
- Story: Authentic narrative
- Trust: Internal mobilization
- Ambition: Measurable objectives
- Integration: CSR in the offer
7 days to launch your
transformation
A proven method that combines strategic expertise and operational execution
Immersion
Strategic analysis and objectives alignment
Data
Internal/external data exploitation
Consumer
Consumer insights and jobs-to-be-done
Diagnostic
Strengths, weaknesses, potential synthesis
Co-build
Collaborative strategy construction
Roadmap
Detailed action plan with KPIs
Launch
Team mobilization and alignment
3-12 months support (optional)
Brand IQ + to sustainably embed your transformation
IQ+ support is tailored to your specific needs: qualify and launch initiatives,
implement a repositioning, establish an innovation process, manage reorganization,
or any other transformation need. Duration and intensity adapted to your challenges.
Operational follow-up
Project management and initiative implementation
Innovation pipeline
Idea qualification and innovation process
Performance tracking
KPI monitoring and strategic adjustments
Change management
Cultural anchoring and skills development
