B2C Marketing Training
Methods from leading FMCG groups adapted for your teams. Tailored programs, flexible formats, immediate results.
Brand IQ Academy
Tailored training
Proven methods from P&G, General Mills, Sodiaal to transform your marketing teams.
Proven Methods
Frameworks from FMCG leaders that generated +€100M EBIT on my missions.
Immediate Results
Ready-to-use templates, no theory. Apply from day one.
100% Tailored
Adapted to your industry, your challenges, your real cases. No generic training.
Choose your format
From inspiring keynote to complete program, formats adapted to every need.
Conferences & Keynotes
45 min - 2h
Inspiring interventions on 2025 marketing disruptions: AI, Retail Media, new consumer behaviors.
Intensive Workshops
Half day - 2 days
Hands-on sessions on specific topics. Work on your real cases with concrete deliverables.
Marketing Academy
Modular program
Complete journey combining multiple training courses based on your strategic priorities.
Training catalog
From fundamentals to 2025 disruptions, training courses designed to transform your teams.
Modern B2C Marketing
"The basics have radically changed in 5 years"
Master the fundamentals of B2C marketing in the digital era. For junior marketing teams or cross-functional roles.
- Consumer-centricity and modern brand building
- Brand architecture and portfolio strategy
- Marketing P&L and KPIs that matter
- Brand vs Performance: finding the right balance
Actionable Consumer Insights
"From data to transformative insight"
FMCG methods to identify winning insights and truly understand your consumers.
- The art of insight: truth, tension, motivation
- Jobs-to-be-done and behavioral segmentation
- Brand funnel and brand champions analysis
- Free tools and AI for consumer intelligence
Innovation & Pipeline Management
"From sporadic innovation to systematic engine"
Structure your innovation pipeline for predictable and profitable growth. CREATE® method included.
- Innovation strategy and 70-20-10 rule
- White spaces and opportunities identification
- Stage-gate process and innovation governance
- Go-to-market and successful launch
Repositioning & Brand Turnaround
"Unlock growth for a stagnating brand"
The UNLOCK® method to diagnose, reposition and relaunch a struggling brand.
- 360° diagnostic: strengths, weaknesses, potential
- Territory redefinition and positioning
- Portfolio architecture and range optimization
- Transformation plan and quick wins
Generative AI & Marketing
"Mastering AI: 70% hands-on, 30% theory"
Integrate generative AI into your daily marketing work. ChatGPT, Claude, Midjourney in practice.
- AI tools landscape and marketing use cases
- Prompt engineering: the key to quality
- Content creation at scale (copy, visuals, video)
- Consumer insights and personalization via AI
Agentic Marketing Transformation
"Build your own custom marketing AI agents"
Beyond prompting: create autonomous AI agents to automate your marketing workflows.
- AI agents vs assistants: understanding the revolution
- Custom GPTs and Claude agents for marketing
- Automated workflows (Make, Zapier AI)
- Building an agent on participant's real case
Value-Creating CSR
"Beyond greenwashing: CSR as competitive advantage"
SUSTAIN® method to align CSR commitments and business strategy. Mobilize internally and create value.
- CSR / brand DNA coherence diagnostic
- Authentic narrative construction
- Internal mobilization and ambassadors program
- Business and societal impact measurement
360° Activation & Retail Media
"From strategy to results: execution that makes the difference"
Master omnichannel activation and retail media to maximize the ROI of your investments.
- Path to purchase and critical touchpoints
- Retail media: opportunities and pitfalls
- Pricing, promotions and trade marketing
- ROI measurement: MMM, attribution, incrementality
Ready to transform your teams?
Let's create together a program tailored to your specific challenges and company culture.
✓ Training fund eligible • ✓ In-company or remote • ✓ Post-training follow-up included