Transform your teams into growth experts
Excellence training programs inspired by 20 years of experience at P&G, General Mills and Sodiaal
Proven FMCG methods
Global leaders' best practices adapted to your context
Learning by doing
80% practice, real cases and immediate implementation
Measurable ROI
Directly transferable skills with business impact
Brand IQ Certification
Recognition of skills acquired by your teams
Flagship programs
Complete programs for every level
From initial training to expert development, build your teams' key skills
Flagship program
School of Transformation
Complete training for executives and managers. Master all the levers of strategic transformation.
- Strategic diagnosis and market analysis
- Consumer centricity and insights activation
- Innovation management and pipeline building
- Sustainability integration
- Transformation leadership
Best-seller
Custom Marketing Academy
Personalized program based on P&G fundamentals. Build an excellence marketing culture.
- Brand strategy and positioning
- Consumer insights and job mapping
- Communication and big ideas
- Digital marketing and influence
- Performance measurement and ROI
High intensity
Innovation Sprint
Structured innovation accelerator. Generate and prioritize your growth opportunities in 48h.
- Jobs-to-be-done identification
- Design thinking and creativity
- Rapid prototyping
- Test & learn methodology
- Business case construction
New 2025
Sustainability Bootcamp
Intensive CSR program to make sustainability a competitive advantage.
- CSR maturity diagnosis
- CSRD regulation and taxonomy
- Climate and biodiversity strategy
- Circular innovation
- Communication without greenwashing
Trending
Digital & AI Masterclass
Master new digital tools and generative AI to transform your marketing.
- ChatGPT/Claude for marketers
- Content automation
- AI personalization
- Predictive analytics
- Advanced marketing automation
Premium
Executive Coaching
Personalized support for executives. Develop your transformational leadership.
- Monthly individual sessions
- Transformational leadership
- Change management
- Vision communication
- Strategic sparring
Workshops & Masterclasses
Short formats for specific needs
Intensive sessions on specific topics to solve your immediate challenges
B2C Marketing Fundamentals
B2C marketing fundamentals for non-marketers or B2B marketers
Express Repositioning
Redefine your brand territory with the UNLOCK method
Consumer Insights Lab
Master techniques for identifying powerful insights
Portfolio Optimization
Optimize your range architecture to maximize value
Go-to-Market Strategy
Build product launches that succeed
Communication Big Ideas
Create memorable campaigns with P&G's "Big Ideas" method
Social Media Strategy
Create a social media strategy that truly engages
Brand Activation 360°
From positioning to perfect omnichannel activation
AI for Marketers
Discover and master AI tools to boost your productivity
Continuous Support
Beyond training, a lasting partnership
To sustainably anchor transformation, we offer two continuous support formats adapted to your needs
Fractional CMO
Experienced part-time Marketing Leadership
- Managing your marketing team 2-3 days per week
- COMDIR participation and strategy definition
- Optimized agency and vendor management
- Team skills development
- Flexibility according to your needs and growth phases
Advisory Board
High-level strategic advice for your leadership
- Monthly sessions with general management
- Challenge on major strategic decisions
- Forward-looking vision and disruption anticipation
- Access to a network of sector experts
- Investor board preparation
Ready to transform your teams?
Let's create together a training program adapted to your specific challenges and company culture