Consulting in brand strategy and transformation

Transformation missions. Tailor-made training programs.

📊 Brand Strategy
💡 Innovation
🤖 AI
Results in 4 weeks
20+ years of FMCG expertise
50+ brands transformed
P&G, General Mills, Sodiaal
De la complexité à la clarté stratégique
Transformation missions

Three levers to transform your brand

Diagnostic and action plan delivered in 4 weeks. Optional support over 3 to 12 months.

📊

IQ-Growth

UNLOCK™ method

Growth stalled? Redefine your positioning and reignite momentum.

  • Understand 360° diagnostic
  • Navigate Business vision
  • Listen Consumer insights
  • Own Positioning
  • Communicate Communication
  • Kick into action Activation plan
💡

IQ-Innovation

CREATE™ method

Pipeline running dry? Build a system for predictable innovation-led growth.

  • Competition White spaces
  • Relevance Unmet needs
  • Equity Brand equity
  • Alignment Innovation culture
  • Trajectory Roadmap
  • Execution Test & learn
🤖

IQ-AI

AMPLIFY™ method

Not getting value from AI yet? Transform marketing with AI-enabled ways of working.

  • Audit Team AI maturity
  • Map Automation opportunities
  • Prioritize ROI use cases
  • Learn Training & agents
  • Integrate Workflows
  • Yield Measurement & optimization
Training & workshops

Develop your teams' skills

Programs inspired by P&G best practices, tailored to your challenges.

Flagship program

Marketing Academy

6 months • 12 sessions • Tailored

Comprehensive program to turn marketing teams into brand-growth experts, based on P&G methodologies.

  • — Consumer Insights & Jobs-to-be-done
  • — Brand Building & Positioning
  • — Innovation Pipeline Management
  • — 360° Communication & Activation
  • — Digital Marketing & Performance
  • — Business Case & Marketing P&L
Request the program →
All industries

B2C Marketing Fundamentals

1–2 days • Intensive workshop

Master the fundamentals to reach customers and build a powerful brand. Applies to B2C and B2B.

  • — Marketing leadership
  • — Consumer insights & segmentation
  • — Brand purpose & positioning
  • — Creative communication
  • — Acquisition funnel
  • — Digital activation & influence
Organize a workshop →
Innovation

AI & Marketing Masterclass

1 day • Hands-on • All levels

Master AI tools to transform marketing productivity — from ChatGPT to custom agents.

  • — AI marketing tools overview
  • — Advanced prompt engineering
  • — Consumer intelligence
  • — Augmented content
  • — Custom AI agents
Book a session →
Industry expertise

Sectors of intervention

Deep expertise in B2C product markets and their specific challenges.

Consumer goods

Food & FMCG

Transformation facing profitability and premiumization pressure.

Category strategyInnovation pipeline
Beauty & care

Cosmetics & Personal Care

Clean beauty transition and omnichannel experience.

PremiumizationD2C strategy
Health & nutrition

OTC Pharma & Nutrition

Shift towards B2C and patient-centric models.

Patient marketingDigital health
Tech & digital

B2C Tech & SaaS

Customer acquisition and scale strategy.

Brand buildingGo-to-market
About

Expertise at the service of your growth

Gérald Saada

Gérald Saada

Founder of Brand IQ

20 years of brand transformation

Former CMO and BU director at major CPG and food companies, I developed unique expertise in B2C brand transformation. My approach: apply proven multinational methods with entrepreneurial agility.

P&G • 11 yearsGeneral Mills • 3 yearsSodiaal • 8 years

50+Brands transformed
+€100MEBIT generated
30+Countries covered

“Winning brands are those that deeply understand their consumers and dare to turn convictions into action. My role: helping you make that leap.”