Brand IQ

Transformation missions

Four proprietary methods. Diagnostic and action plan in 2–4 weeks.

🚀 IQ-Growth mission • UNLOCK™ method

Reignite your brand's growth

Stalling or losing share? UNLOCK™ gives you the keys to restore growth and profitability in 4 weeks.

IQ-Growth

UNLOCK™ method

Strategic diagnostic and action plan to restart growth.

Is your brand facing these challenges?

Stagnation or decline

Marketing initiatives no longer create growth.

No differentiation

You cannot defend a premium. Consumers see no difference.

Complex portfolio

Too many SKUs, cannibalization, weak profitability.

Misaligned teams

No shared vision, silos, slow execution.

The UNLOCK™ strategic funnel

U Understand360° diagnostic: market, competition, consumer, business.
N NavigateWhere to play: occasions, categories, channels.
L ListenPrimary target and founding insight.
O OwnPromise, architecture, offer.
C CommunicateMessages, experience, media.
K Kick into actionInnovation, pricing, activation, organization.
💡 IQ-Innovation mission • CREATE™ method

Structure innovation for durable growth

Scattered ideas, uncertain ROI? CREATE™ turns initiatives into a systematic, profitable pipeline in 2–4 weeks.

IQ-Innovation

CREATE™ method

A predictable innovation pipeline, from white space to test & learn.

Is your innovation facing these challenges?

Empty or chaotic pipeline

No visibility, too many projects, no big bet.

Low success rate

Launches underperform, time-to-market is too long.

Disconnected innovation

Ideas far from brand equity and unmet needs.

Over-cautious culture

Little test & learn, fear of failure, R&D / marketing silos.

6 CREATE™ pillars

C CompetitionAvailable spaces and white spaces.
R RelevanceUnmet needs and jobs-to-be-done.
E EquityBrand equity to activate.
A AlignmentInnovation culture and governance.
T Trajectory70-20-10 roadmap and big bets.
E ExecutionStage-gate, test & learn, go-to-market.
🤖 IQ-AI mission • AMPLIFY™ method

Amplify your marketing with artificial intelligence

AI still a buzzword? AMPLIFY™ takes teams from audit to ROI use cases, training, agents and measurement.

IQ-AI

AMPLIFY™ method

From AI maturity to integration in marketing workflows.

What AI can do for your marketing

Content x10

Posts, emails, scripts, copy: produce in an hour what used to take a week.

Insights in minutes

Reviews, social posts and verbatims analyzed instantly.

24/7 agents

Watch, reporting, briefs: agents work while you strategize.

Campaign ROI

More variants, real-time optimization, personalization at scale.

7 AMPLIFY™ pillars

A AuditAI maturity and benchmark.
M MapHigh-ROI use cases.
P PromptBusiness prompt mastery.
L LearnTeam training and champions.
I IntegrateWorkflows, stack, agents.
F Fine-tuneBrand voice and knowledge base.
Y YieldROI dashboard and quality.
🌱 IQ-CSR mission • SUSTAIN™ method

Turn CSR into a competitive advantage

Strong values but perceived greenwashing, low engagement, unproven ROI? SUSTAIN™ aligns CSR and business in 2–4 weeks.

IQ-CSR

SUSTAIN™ method

Align CSR and business strategy for a durable advantage.

Is your CSR facing these challenges?

Disconnected CSR

Isolated initiatives, seen as a cost.

Greenwashing suspicion

Gap between communication and real action.

Low internal engagement

Employees are not mobilized.

Unproven ROI

Business impact is hard to measure.

7 SUSTAIN™ pillars

S ScopeCSR / brand coherence diagnostic.
U UnderstandingSocietal expectations and willingness to pay.
S StoryAuthentic narrative and tangible proof.
T TrustInternal mobilization and ambassadors.
A AmbitionBusiness and societal goals.
I IntegrationCSR in the offer and eco-design.
N NavigationSteering, dashboard, labels.

Ready to transform your brand?

Free express diagnostic, then a 30-minute conversation.

Book my diagnostic