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Free express diagnostic
Industry expertise

B2C is our home turf

Proven methods to transform your brand around growth, innovation and AI adoption.

Consumer goods

Food & FMCG

Margin pressure, private label, fragmented expectations, premiumization. Brand IQ turns these constraints into profitable growth.

  • IQ-Growth — renovation & premiumization
  • IQ-Innovation — profitable pipeline
  • IQ-CSR — valued supply chains
  • IQ-AI — augmented marketing
Health & wellness

Health, nutrition & wellness

From medical B2B to desirable B2C, without losing scientific credibility or compliance.

  • B2C health strategy
  • Digital health & prevention
  • Clean label & naturalness
  • Patient engagement
Beauty

Cosmetics & personal care

Clean beauty, inclusivity, personalization, influence: authenticity, proof and complex distribution.

  • Premiumization & DTC
  • Personalization & tech
  • Clean & refills
  • Influence & AI content
Scale-up

B2C startups & scale-ups

Product-market fit validated, scale stalling? Brand-led growth from €1m to €10m.

  • 3-day brand sprint
  • Product-market-brand fit
  • Scale-up accelerator
  • AI growth stack