FMCG-leader methods adapted to your teams. Tailor-made programs, flexible formats.
The basics have changed in 5 years. Consumer-centricity, brand architecture, P&L and brand / performance balance.
From data to the insight that transforms: truth, tension, motivation, JTBD, brand funnel, AI.
From sporadic innovation to a systematic engine. CREATE™, 70-20-10, stage-gate.
UNLOCK™ to diagnose, reposition and restart a stalling brand.
70% hands-on. ChatGPT, Claude, Midjourney: content, insights, personalization.
Beyond prompting: AI agents, custom GPTs, Make / Zapier, live case.
SUSTAIN™: beyond greenwashing — authentic story, ambassadors, ROI.
Path to purchase, retail media, pricing, MMM and incrementality.
OPCO-eligible in France • On-site or remote • Post-training follow-up included
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