Consumer insights
Winning insights with P&G methods and AI
About
Expertise at the service of your transformation
20+ years in marketing and general management at P&G, General Mills and Sodiaal.
Gérald Saada
Founder of Brand IQ
20+ years in marketing and general management at P&G, General Mills and Sodiaal.
Founder of Brand IQ
Expert in strategy, brand transformation and AI applied to marketing, I spent 20+ years building and transforming iconic brands in global FMCG groups.
I led major repositionings, disruptive launches and value-creating sustainability strategies for Gillette, Yoplait, Candia and Entremont.
With Brand IQ, I combine that operating experience with generative AI to help companies become leaders connected to their consumers.
Create tangible, measurable results
Challenge the status quo with AI
Co-build with your teams
Put CSR at the core of the business
Brand IQ — Brand strategy consulting & training
Sodiaal Group (Candia, Entremont, PDO) — €2.5bn, 150 people
Yoplait / General Mills — $3.5bn, 50 countries
P&G (Gillette, Head & Shoulders, Always) — 11 years
Specialized Master's in Marketing
MSc Food Industry Management
Agricultural engineer
AI & Machine Learning certificate (2025)
Winning insights with P&G methods and AI
Actionable brand platforms
Durable, predictable growth
Generative AI and agents for productivity
CSR as an advantage, not a constraint
Portfolio, pricing, profitability