IQ-Growth
UNLOCK™ method
Growth stalled? Redefine your positioning and reignite momentum.
- Understand 360° diagnostic
- Navigate Business vision
- Listen Consumer insights
- Own Positioning
- Communicate Communication
- Kick into action Activation plan
Transformation missions. Tailor-made training programs.
Diagnostic and action plan delivered in 4 weeks. Optional support over 3 to 12 months.
UNLOCK™ method
Growth stalled? Redefine your positioning and reignite momentum.
CREATE™ method
Pipeline running dry? Build a system for predictable innovation-led growth.
AMPLIFY™ method
Not getting value from AI yet? Transform marketing with AI-enabled ways of working.
Programs inspired by P&G best practices, tailored to your challenges.
Comprehensive program to turn marketing teams into brand-growth experts, based on P&G methodologies.
Master the fundamentals to reach customers and build a powerful brand. Applies to B2C and B2B.
Master AI tools to transform marketing productivity — from ChatGPT to custom agents.
Deep expertise in B2C product markets and their specific challenges.
Transformation facing profitability and premiumization pressure.
Clean beauty transition and omnichannel experience.
Shift towards B2C and patient-centric models.
Customer acquisition and scale strategy.
Founder of Brand IQ
Former CMO and BU director at major CPG and food companies, I developed unique expertise in B2C brand transformation. My approach: apply proven multinational methods with entrepreneurial agility.
P&G • 11 yearsGeneral Mills • 3 yearsSodiaal • 8 years
“Winning brands are those that deeply understand their consumers and dare to turn convictions into action. My role: helping you make that leap.”